Why I, as a 64-year-old man, stopped buying ordinary underwear
Written by Stefan Persson, 29 July 2025
As a man over 60, I long believed that all underwear was more or less the same.
You bought a 3-pack at Ica, they lasted a few months, and then the waistband started to lose its shape and the fabric started to chafe.
A friend told me about bamboo fibre underwear from a Swedish brand called ECOAWEAR. I was sceptical, but decided to give them a try.
The difference was clear from the very first day. The fabric was soft, cool and followed my body without riding up or digging in.
After a whole day I thought: "Why haven't I tried this before?" No irritation, no sweaty feeling, just comfort.
The best part is that they last. After many washes they still look like new, and ECOAWEAR also offers a 365-day satisfaction guarantee and free size exchanges.
That feels reassuring.
I started with just a few pairs, but quickly realised I wanted more, so that I always have a pair ready in the drawer.
So right now you get 10 pairs for the price of a 3-pack. It sounds crazy, but it's true!
Limited offer
Wondering why it's so cheap? ECOAWEAR is doing this right now for a limited time so that as many people as possible can try Sweden's most comfortable boxers. They are so sure you will buy again that they are giving this big discount!
Make the most of it before stock runs out again!