Privacy policy
Last updated: 20 May 2025
This privacy policy describes how EcoaWear (the website, we, us or our) collects, uses and shares your personal data when you visit, when you use our services or make a purchase from ecoawear.se(the website) or otherwise communicate with us regarding the website (together referred to as the services). The use of you/your (etc.) in this privacy policy refers to you as a user of the services, whether you are a customer, website visitor or another person about whom we have collected information in accordance with this privacy policy.
We recommend that you read this privacy policy carefully.
Changes to this privacy policy
We may update this privacy policy from time to time, for example to reflect new practices or for other operational, legal or regulatory reasons. The revised privacy policy will be published on the website, as shown by the date stated at “Last updated”, and we will take any other measures required under applicable law.
How we collect and use personal data
In order to provide the services, we collect your personal data from a variety of sources as described below. The information we collect and use varies depending on how you interact with us.
In addition to the specific purposes set out below, we may use the information we have collected about you to communicate with you, provide or improve the services, comply with any applicable legal requirements, enforce any applicable terms of use for the service, and to protect the services, our rights and the rights of our users and others.
What personal data we collect
The types of personal data we collect about you depend on how you interact with our website and use our services. When we use the term personal data, we mean information that identifies you, relates to you, describes you or can in any way be linked to you. The sections below describe the categories and specific types of personal data we collect.
Information we collect directly from you
Information that you yourself submit to us through our services may include:
- Contact detailsfor example your name, address, phone number and email address.
- Order information for example name, billing address, delivery address, payment confirmation, email address and phone number.
- Account information for example username, password, security questions and other information used to protect your account.
- Customer support information for example information you choose to share when you communicate with us, such as when you send a message through the services.
Some features of the services may require you to provide us directly with certain information about yourself. You may choose not to share such information, but in that case it may become impossible for you to use or access these features.
Information we collect about your usage
We may also automatically collect certain information about your interaction with the services ("Usage Data"). For this purpose we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our website and your account, including information about your device, browser, network connection, IP address and other information about your interaction with the services.
Information we receive from third parties
Finally, we may also receive information about you from third parties, including from suppliers and service providers that may collect information on our behalf, for example:
- Companies that support our website and our services, for example Shopify.
- Our payment processors, who collect payment information (e.g. bank account, credit or debit card details, billing address) for the purpose of processing your payment in order to fulfil your orders and deliver the products or services you have requested, so that we can perform our contract with you.
- When you visit our website, open or click on emails we send you, or interact with our services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, SDKs, third-party libraries and cookies.
All information we receive from third parties will be handled in accordance with this privacy policy. Please also read the section below, Third-party websites and links.
How we use your personal data
- Providing products and services. We use your personal data to provide you with the services in order to perform our contract with you, including to process your payments, fulfil your orders, send you notifications related to your account, your purchases, returns, exchanges or other transactions, create, maintain and otherwise manage your account, arrange shipping, facilitate any returns and exchanges, and other features and functions related to your account. We may also improve your shopping experience by enabling Shopify to match your account with other Shopify services that you may choose to use. In that case, Shopify will process your information in accordance with its privacy policy and consumer protection policy.
- Marketing and advertising. We may use your personal data for marketing and advertising purposes, for example to send marketing, advertisements and promotional communications by email, text message or post, and to show you advertisements for products or services. This may include using your personal data to better tailor the services and advertising on our website and other websites. If you are resident in the EEA, the legal basis for this processing of personal data is our legitimate interest in selling our products, under Article 6 (1) (f) GDPR.
- Security and fraud prevention. We use your personal data to detect, investigate or take action regarding any fraudulent, illegal or harmful activity. If you choose to use the services and register an account, you are responsible for keeping your login details secure. We strongly recommend that you do not share your username, password or other access information with anyone else. If you believe your account has been compromised, please contact us immediately. If you are resident in the EEA, the legal basis for this processing of personal data is our legitimate interest in keeping our website secure for both you and other customers, under Article 6 (1) (f) GDPR.
- Communicating with you and improving the service. We use your personal data to offer you customer support and improve our services. This is a legitimate interest for us so that we can be responsive to you, provide you with effective services and maintain our business relationship with you, under Article 6 (1) (f) GDPR.
Cookies
Like many others, we use cookies on our website. For more detailed information about the cookies we use to run our store with Shopify, go to https://www.shopify.com/legal/cookies. We use cookies to run and improve our website and our services (including to save information about your activity and your preferences), to carry out analytics and gain a better understanding of how users interact with the services (which relates to our legitimate interest in administering, improving and optimising the services). We may also allow third parties and service providers to use cookies on our website to better tailor the services, products and advertising on our website and other websites.
Automatically accepting cookies is the default in most browsers, but you can change the settings in your browser yourself so that cookies are removed or rejected. Please note that your experience may be negatively affected if you remove or block cookies, and in addition some services, such as certain features and general functionality, may stop working entirely or in part. It may also be the case that blocking cookies does not completely prevent our sharing of information with third parties, such as our advertising partners.
How we disclose personal data
In certain circumstances we may disclose your personal data to third parties for the purpose of performing contracts, for legitimate purposes and for other reasons covered by this privacy policy. Some examples of such circumstances:
- Information may be shared with suppliers or other third parties that perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and delivery).
- Information may be shared with business and marketing partners in order to deliver services and advertising to you. Our business and marketing partners will use your information in accordance with their privacy notices.
- When you yourself request or otherwise consent to us disclosing certain information to third parties, for example to deliver products to you or when you use social media widgets or login-based integrations, we may also share your information.
- Information may be shared with our affiliates or within our group of companies as part of our legitimate interests in running a successful business.
- Information may be shared in connection with a business transaction, for example a merger or bankruptcy, in order to comply with applicable legal obligations (for example in response to subpoenas, search warrants), enforce applicable terms of use and protect and safeguard the services, our rights and the rights of our users and other persons.
We disclose personal data in the following categories and sensitive information about users for the purposes described above in How we collect and use your personal information and How we disclose personal information:
| Category | Categories of recipients |
|---|---|
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We neither use nor disclose sensitive personal data without your consent or for the purpose of drawing inferences about you.
With your consent, we share personal data for the purpose of carrying out advertising and marketing activities as described below.
Websites and links belonging to third parties
Our website may provide links to websites or other online platforms operated by third parties. If you follow links to websites that do not belong to our affiliates or are not controlled by us, you should read their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including whether the information on these websites is accurate, complete and reliable. Information that you yourself provide in wholly or partly public places, including information you share on third-party social networking platforms, may also be seen by others who use the services and/or those who use these third-party platforms, without any limitation on how it may be used by us or third parties. The mere fact that we include links of this kind does not mean that we endorse the content on such platforms, nor their owners or operations, other than as expressly stated in the services.
Information relating to children
The services are not intended to be used by children, and we do not knowingly collect personal data about children. If a child for whom you are the legal guardian has provided their personal data to us, you can contact us using the contact details below to request that it be deleted.
As of the date this privacy policy came into effect, we are not aware that we have ”shared” or ”sold” (as defined in applicable legislation) personal data relating to persons under 16 years of age.
Security and retention of your information
Please note that no security measures are perfect or impossible to circumvent, and that we cannot guarantee that security is perfect. In addition, any information you send to us may not be protected during transmission. We recommend that you do not use insecure methods to send sensitive or confidential information to us.
How long we retain your personal data depends on various factors, for example whether we need it to manage your account, provide the services, fulfil legal obligations, resolve disputes or enforce other applicable contracts and policies.
Your rights
Depending on where you live, you may have some or all of the rights below regarding your personal data. However, these rights are not absolute; they may only apply in certain circumstances, and the law may allow us to refuse your request in such cases.
- Right of access/to know: You may have the right to request access to the personal data we hold about you, including information about how we use and share your information.
- Right to erasure: You may have the right to request that we delete the personal data we hold.
- Right to rectification: You may have the right to request that we correct the personal data we hold if it is inaccurate.
- Right to portability: You may, in certain circumstances and subject to certain exceptions, have the right to receive a copy of the personal data we hold about you and to request that we transfer it to a third party.
- Right to opt out of sale, sharing or targeted advertising: You may have the right to instruct us not to ”sell” or ”share” your personal data or to indicate that your personal data may not be used for purposes considered to be ”targeted advertising”, as defined in applicable privacy laws. If you visit our website with the GPC signal enabled (depending on where you are located), we will automatically treat this as a request to opt out of the “sale” or “sharing” of information for the device and browser you use to visit the website.
- Restrict processing: You may have the right to request that we no longer process your personal data or that we restrict our processing of it.
- Withdraw consent: Where we rely on consent to process your personal data, you may have the right to withdraw your consent.
- Appeal: If we decline your request, you may have the right to appeal our decision. You can do so by replying to our notice of refusal.
- Manage communication preferences: We may send you promotional emails, and you can choose to stop receiving such emails by using the unsubscribe function included in all our messages to you. If you choose to stop receiving such emails, we may still send you non-promotional messages, for example information about your account or your orders.
You can exercise these rights where indicated on our website or by contacting us using the contact details below.
Your status with us is not affected by you exercising your rights. We may need to collect information from you to verify your identity, for example your email address or account information, before we give a well-founded response to your request. In accordance with applicable legislation, you may appoint an agent who can make requests on your behalf to exercise your rights. Before we accept such a request from an agent, that agent must provide proof that you have authorised them to act on your behalf, and you may also need to verify your identity with us personally. We will respond to your request within the time specified by applicable legislation.
Complaints
If you have a complaint about how we process your personal data, please contact us using the contact details below. If you are not satisfied with how we have handled your complaint, you may, depending on where you live, have the right to appeal our decision by contacting us using the contact details below. You can also choose to submit your complaint to the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY). Within the EEA, you can find a list of the competent data protection supervisory authorities here.
International users
Please note that we may transfer, store and process your personal data outside the country in which you live. Your personal data is also processed by staff and external service providers (third parties) and partners in these countries.
If we transfer your personal data out of Europe, we will rely on recognised transfer mechanisms, for example the European Commission's Standard Contractual Clauses, or equivalent agreements issued by the relevant competent authority in the United Kingdom (as relevant), unless the data transfer is to a country that has been deemed to ensure an adequate level of protection.
Contact
If you have questions about our privacy practices or this privacy policy, or if you would like to exercise any of your rights, please call or email us at info@ecoawear.se.
For the purposes of applicable data protection legislation, and unless otherwise expressly stated, we are the data controller of your personal data.
Company details:
Name: Lusso Marketing AB
Company reg. no.: 5594449133
Address: Bjurholmsplan 21, 116 63 Stockholm
Return address: Bjurholmsplan 21, 116 63 Stockholm